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The Benetton advertising campaigns: Intentions, receptions and the legitimacy of raising global issues in advertising - GRIN
Títol: Benetton and Zara information systems:a comparative analysis Volum:I de I Alumne: Chiara Pirone Director/Ponent:
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How Benetton Launched an Omnichannel Loyalty Program with Product Recommendations Based on ML-driven Cross-channel Campaigns / Mindbox Journal
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